So…

… if Web 1.0 was about translating the pre-digital world into digital while maintaining familiar structures and formats…

…and Web 2.0 is about flattening the playing field, allowing anyone with a connection to become author, critic, friend, artist, entrepeneur, journalist, inventor or creator …

…then it seems that Web 3.0 might be when the powers that be get the vaccum cleaner out and try and suck the genie back into the bottle…

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