I’ve been thinking about posting about this issue since I read this article in the local paper. In summary, commercial radio stations want to ditch the 25% Australian music quota requirement that has been in place for a long time now. This naturally has the local music industry calling foul but the issue is complicated by the fact that the Australian Communications and Media Authority (ACMA) has exempted digital radio stations from the same requirement.
I’m not a big listener to radio but I do enjoy Australian music and I’m sure that radio does have a fair bit to do with how Aussie bands fair in the marketplace. 25 per cent is a reasonable ask but does the radio industry have a point in an age where anyone with an internet connection can tap into music from any of the web based radio stations out there. I’ve often used YouTube as a way of exploring new music and reacquainting myself with some classics from the past – and I’m not required to adhere to any quota.
So, this is the internet and I’ll do my bit for Australian music. I can usually ignore whatever is on the charts anyway so I’ll leave you with four reasons why you should ensure that your own music lists have a bit of Aussie in it. (And I won’t insult you by including anything from TV talent shows.)