... if Web 1.0 was about translating the pre-digital world into digital while maintaining familiar structures and formats...

...and Web 2.0 is about flattening the playing field, allowing anyone with a connection to become author, critic, friend, artist, entrepeneur, journalist, inventor or creator ...

...then it seems that Web 3.0 might be when the powers that be get the vaccum cleaner out and try and suck the genie back into the bottle...